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Saturday 20th Dec 2025
Old Blue Simon Chadwick (BaB, LaB 67-73) inducted into the Market Research Hall of Fame
In July 2025 Simon Chadwick (BaB, LaB 67-73), was humbled to be inducted into the Market Research Hall of Fame, winning the 2025 MRC Lifetime Achievement Award. To date only 108 people have received such an honour, spanning 115 years of the industry’s existence. Simon said ‘It is truly amazing to sit alongside such giants as George Gallup, Arthur Nielson and David Ogilvy.’
Since the first market research company was formed in 1911 by Charles Coolidge Parlin, the industry has grown to $130 billion (around £97.5 billion) in annual revenues and is now an indispensable asset to so many companies, not-for-profits and governments around the world. Its ability to read, interpret and predict attitudes and behaviours that lead to innovation, social reform and government for the good of the people is fundamental to the functioning of modern society.
Simon is the Managing Partner of Cambiar, the management consultancy firm he co-founded in 2004, after serving as Global CEO of NOP World, then the world’s fifth‑largest custom market research company.
Throughout his career, Simon has been committed not only to advancing the insights profession but also to strengthening the role research plays in society. He spearheaded the creation of the Insights Association, becoming its inaugural Chair in 2017, with the aim of building a more ethical, transparent and future‑ready industry. Today, he continues to shape global thinking as Editor‑in‑Chief of Research World, championing the responsible use of data and insights to improve decision‑making across sectors.
A prolific writer and speaker, Simon has authored and contributed to numerous books on the research industry, politics and society. He has spoken at more than 100 industry conferences, published over 500 articles and papers, and co‑authored a series of influential white papers exploring how major corporations manage insights — work that ultimately helps organisations innovate, serve communities better and respond to social needs with greater understanding.
Simon holds an MA in Politics and Economics from the University of Oxford. His contributions have earned him recognition as a Laureate of the Insights Association, a Fellow of the Market Research Society, and an ESOMAR Insights250 Legend — honours that reflect not only his leadership in the field but also his commitment to ensuring that research and evidence continue to play a meaningful role in shaping a more informed and equitable society.
Simon at CH
Simon at Christ’s Hospital in 1973 – ‘A group of us from Lamb B that put on a very successful play for the school as a whole, based on a RAF unit in the war. I can’t remember for the life of me the name of the play but those in the photo are, from your left to right, Alan Larsen, me, Dick Madden, Nick de Mattos and Tom Jeffers.’
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